Spring in Japan is often associated with the idea of ‘new life’. The cherry blossoms signify new beginnings and it is a hugely significant cultural period for Japanese people that allows them to welcome change and prepare for the debut of their new selves.
Crocs is all about comfort. We believe in comfort of who you are, how you come, and what you believe in. When it comes to entering new stages of your life, Crocs will stand by you in comfort.
To celebrate this season Crocs created content heroing Japans aging population and particularly those that have started new lives in the more mature stages of their lives. Hail the 'Gran-fluencers'.
Translation
"I’M HARUMICHI SHIBASAKI"
SUPER: SHIBASAKI HARUMICHI
"I STARTED PAINTING AT HOME"
"NOW I PAINT FOR THE WORLD:
SUPER: FROM AN ART TEACHER TO YOUTUBER
SUPER: FROM AN ART TEACHER TO YOUTUBER
"I’M DJ SUMIROCK"
SUPER: DJ SUMIROCK
"I ONCE WAS A GYOZA MASTER..."
"BUT NOW…I’M A DJ"
SUPER: FROM A GYOZA MASTER TO A DJ
"I’M KYOUKA NO BAABA"
SUPER: KYOUKA NO BAABA
"I ONCE WAS AN ENGINEER"
"NOW I’M A COMEDY INFLUENCER"
SUPER: FROM A PROGRAMMER TO AN INFLUENCER
SUPER: TAKE A NEW STEP
LOGO: Crocs
