For this collaboration, Crocs partnered with the popular K-pop group TREASURE to create a series of vibrant social videos celebrating self-expression and personalisation—two values at the heart of the brand’s “Come As You Are” platform. The brief was to bring Crocs' spirit to life through the lens of TREASURE's playful energy and individual style, tapping into their massive Gen Z fanbase across Asia.
We developed short-form social content showcasing each member’s unique personality through customised Classic Clogs and expressive Jibbitz charms. The creative direction leaned into spontaneity and joy, blending behind-the-scenes moments with product hero shots to create content that felt both authentic and aspirational. The result was a highly shareable digital campaign that not only amplified Crocs’ cultural relevance in the region but also deepened emotional connections with a new generation of fans.
