THE CHALLENGE
Communicate that the Republic of Singapore Navy now has a Stealth capability
THE STRATEGY
Send a direct mail to select members of the press in Singapore and the S.E Asia region
THE IDEA
The classic 'ship in a bottle'. But with a twist.
THE CHALLENGE
Communicate that the Republic of Singapore Navy now has a Stealth capability
THE STRATEGY
Send a direct mail to select members of the press in Singapore and the S.E Asia region
THE IDEA
The classic 'ship in a bottle'. But with a twist.
