The Challenge
RS Components is the market leader in a category defined by purely transactional engagement. To retain and grow its customer base, optimise share of spend, drive more customers to transact online and reward purchasing behaviour, the company rolled out a loyalty programme across Asia. The challenge was to come up with a fun, contemporary and engaging identity for the programme that would resonate across 20 markets and four languages, spanning the cultural diversity of Asia.
The Idea
The Rewarders. A team of characters that embody the RS brand and promote the loyalty programme.
