THE CHALLENGE
Get Singapore's high-flyers to enrol for the pretigious American ExpressCenturion card.
THE IDEA
A deluxe acquisition pack was sent to highflyers urging them to 'embrace the moment' and enrol for the prestigious Centurion card. The box containing the collateral could afterwards be used as a watch case - enforcing the core brand idea of 'Centurion moments'.
Get Singapore's high-flyers to enrol for the pretigious American ExpressCenturion card.
THE IDEA
A deluxe acquisition pack was sent to highflyers urging them to 'embrace the moment' and enrol for the prestigious Centurion card. The box containing the collateral could afterwards be used as a watch case - enforcing the core brand idea of 'Centurion moments'.
