The Challenge
BMW World 2014 is Asia’s leading showcase of automotive innovations. BMW wanted to upgrade their existing All Access Pass mobile app to create memorable experiences and innovative engagement opportunities with the BMW enthusiasts in attendance. The challenge was in determining what upgrades could be made in order to best enhance the BMW World experience before, during and after the three-day event.
The Idea
BMW ALL ACCESS PASS – an application for BMW car lovers that uses augmented reality technology to interact with the brand and gain exclusive BMW content
