AIA Retirement: What will you do when they grow up?

As parents, we want nothing but the best for our children, going to great lengths to ensure that they grow up with a bright future. We hold them to unrealistic expectations. In sport. In grades. And in life. But as we’re living longer than ever before, shouldn’t we hold ourselves to the same standards as our kids? And start preparing ourselves for the long road ahead? In this film for AIA Retirement, we called attention to the double standards in the plans we have for our children and for ourselves. And jolted parents into taking control of their retirement plans. The film is a sombre reminder that despite our best efforts to plan for their future, we’ll need to plan for ours too.