AMEX: CONNECT by EZ-Link & AMEX

Integrated launch campaign for the new EZ-Link American Express 'Connect' Prepaid Card. The campaign required the target audience to 'connect' with their friends via social media in order to benefit from shopping, dining and nightlife privileges. The Card design and campaign style was derived from the Singapore underground map.

Product name, Card design and positioning tagline

Card design integrated into the background artwork

Variety of Card designs

Print ad

Connecting with friends via a mobile app increased the customers privileges

Web banners

A facebook app that encouraged users to connect with friends in order to access shopping, dining and nightlife privileges. This helped spread the world via social media and generated awareness of the new card and its privileges.

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