THE CHALLENGE
Promote awareness and ultimately increase sales of the HP All-in-one printer,scanner, copier and fax machine.
THE STRATEGY
Target small businesses through a direct mail piece to show how the device makes a business appear much bigger that it really is.
Target small businesses through a direct mail piece to show how the device makes a business appear much bigger that it really is.
THE IDEA
Send them a mini encyclopedia called "lessons from nature'". This explains how various species of animals make themselves look bigger in a bid to attract partners and scare off competition.
Send them a mini encyclopedia called "lessons from nature'". This explains how various species of animals make themselves look bigger in a bid to attract partners and scare off competition.
